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Matérias Anteriores
A Índia como novo centro de produção de animação

A Índia como novo centro de produção de animação

A Índia não é um dos países emergentes a toa. Com grande mão de obra especializada em tecnologia, os indianos estão dominando cada vez mais setores antes centralizados nos EUA, Japão e Europa. Um deles é a produção de animação.

Com custos de produção mais baixos, a Índia tem se tornado celeiro de produções de grandes estúdios norte-americanos. Os sindicatos reclamam do processo cada vez maior de "exportação" da produção em detrimento do chamado talento local.

Mas a Índia não só faz isso. Tem uma produção interna grandiosa (Bollywood rivaliza fortemente com Hollywood nos cinemas locais) e se investe cada vez em produções indianas. O resultado é a divulgação da arte e cultura indiana para o mundo.

Serão esses os sucessos da escala global do sucesso da animação indiana? Este artigo descreve o processo histórico da animação indiana e traz alguns elementos para reflexão. Confira logo abaixo um trecho:

How Indian animation can be a global success? If India has to compete in the global animation arena, we need to create more compelling and creative animation while upholding our long-cherished mythology, says Naveen Gupta.

The animation industry never had it so good. Although the journey of the animation industry started with Chhota Chetan in 1984, in the last decade or so, the industry has witnessed phenomenal growth. With the industry witnessing a boom, the great Indian epics have staged a major comeback in an animated form.

In the last few years, use of mythological elements in animated films has fast emerged as a new concept in arena of Indian entertainment industry. For an audience which has been brought up on Western animation films like Shrek and Finding Nemo, animated films from our own mythological characters has caught the imagination of the young and the old alike.

The author is CEO, Frameboxx, an animation and visual effects training institute. The turning point for the genre came with the resounding success of Hanuman in 2004. What started with the epic tale of superhero Hanuman is now a mythological revolution, a revolution that is taking indigenization of content to another level.

Indian cinema since its existence has always dabbled in mythological genre. Down South, the films during the 70s were full of grand mythological characters while in the 80s when Indian TV came of age, its most popular serials were mythologicals. The media boom in the recent years brought forth a new wave of animated mythological movies.

In the last eight to 10 years, a host of animated films have been produced that include The Prince of Light: The Legend of Ramayana in 1992, Ganesha (2005), Pandavas- The Five Warriors (2000), Legend of Buddha (2004), Bal Ganesha (2007), Krishna- The Makhan Chor (2007) and Krishna The Birth (2006).

On television, shows such as Toonz´s "Tenali Raman", Green Gold´s "Chota Bheem", and BIG Animation´s "Little Krishna" which are quite popular among the young and the old alike.

These animated epic characters have generated a lot of interest among directors and producers to make films based on mythological themes.

Keeping the success of "Hanuman" in mind, currently several production houses are exploring story line opportunities in our mythology and folklore.


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